When it comes to internet plans, the sales pitch is almost always the same ‘faster is better’. Retailers market blistering speeds - 250 Mbps, 500 Mbps, even 1 Gbps, perpetuating speed as the ultimate measure of value. But, here’s the uncomfortable truth - we’re noticing, most people never even get close to using those speeds.

In the fixed wireless access (FWA) networks delivered by Teleauora, real-world data consistently shows that peak speeds advertised by internet retailers are rarely, if ever, reached. And even when they could be, the actual demand from households doesn’t come close to using the speeds on offer.

So why do we keep buying into the idea that speed equals quality and value?

The answer lies in how’re they’re consistently marketed. ‘Top-tier’ packages aren’t necessarily about delivering better outcomes for the customer, rather, they’ve become more about creating visible differences in the product lineup. Faster speeds look like progress. They look like premium service. They’re easy to advertise. But as with many ‘bigger is better’ pitches, it’s worth asking whether the consumer is the real winner here.

So, what’s the reality of everyday internet use?


Streaming in 4K? You’ll need around 25 Mbps.

Video conferencing? Between 3–6 Mbps.

Online gaming? Latency matters far more than raw speed. Even in a busy household, peak usage periods rarely demand the extreme capacity that premium plans promise.

And yet, people pay for them, not because they need them, but because they’ve been told they should want them.

So, what’s a smarter, more valuable way to deliver telecommunications performance? At Teleauora, we take a different approach. In the private FWA networks we deliver for communities, estates, and developments, capacity is intelligently distributed where and when it’s needed. Instead of selling maximum possible speed to every user, we match speed and bandwidth dynamically with demand. The result? Everyone gets the performance they need, without overpaying for bandwidth or speeds they’ll never touch. This is how we keep our network costs competitively affordable, and always reliable.

This model works because networks are designed for real-world usage, not to attract attention in the headlines. For us, it’s about efficiency, fairness, and ensuring that the infrastructure investment benefits all users equally, not just the few who might occasionally push the limits.

With new technology and telecommunications solutions like our FWA networks, it’s time to question the status quo. Speed-based billing has become such an entrenched part of internet retailing that few stop to question it. But maybe we should. If we measured value by reliability, consistency, and the ability to meet actual needs, rather than by inflated capacity, it might trigger some serious thought around how we buy, sell, and design connectivity.

At Teleauora, while our speeds deliver the very best on the market, we recognise this isn’t what our customers need. Our approach is to keep it real, moving beyond the ‘fastest on paper’ race, and instead staying focussed on delivering reliable, right-sized performance that delivers good things for everyone.